5 Affordable SEO Tool Alternatives to Ahrefs and SEMrush
There are no two ways about it. Ahrefs & SEMrush are SEO giants that provide incredible value to their millions of customers world wide. However, their pricing leaves many marketers and small business owners searching for more affordable alternatives. In this article, we'll provide 5 alternatives that you can use today to take your SEO research to the next level without breaking the bank.
1 - JSONREPO
Price: Starting at $10. Offers one-time payment or subscription.
JSONREPO was developed as a cheaper alternative to Ahrefs and SEMrush. While it has fewer features, it's currently in heavy development, with weekly releases adding more features at an incredible speed.
Features
- Keyword research data gathered directly from Google's APIs
- Deep AI integrations for keyword discovery
- Concatenation and merge tools to enable faster checking of large number of keywords
- Content idea generator to help optimize content based on target keywords
- Soon to be released: SERP Explorer and competitor analysis
The JSONREPO platform provides an incredible value for the money; it also offers free credits for anyone looking to try it out. The $10 price tag gives access to 4 000 keyword lookups, making it one of the best beginner tools available.
2 - Ubersuggest
Price: Starting at $29/mo
Ubersuggest was developed by Neil Patel and is quickly becoming a popular choice for those seeking a budget-friendly SEO tool.
Features
- Keyword research and suggestions based on historical search data
- Domain overview & site audit with complete SEO reports
- Content idea generation combined with backlink checker
- AI integrations for content generation
- Chrome extension for browser-based research
Ubersuggest is definitely a strong contender that offers a robust set of features at a reasonable price. And while it may have fewer features than Ahrefs or SEMrush, its ease of use makes it perfect for small to medium-sized businesses and bloggers.
3 - Mangools
Price: Starting at $29.90/mo
Mangools offers a suite of easy to use SEO tools with a clean user interface. It's trusted by major brands including AirBnB, Xerox and Adidas.
Features
- Keyword Finder (KWFinder) for keyword research
- SERP data for rank checking
- SERP Watcher for tracking performance over time based on indexed data
- Link Miner for backlink strength checking based on citation flow and trust flow
- Site Profiler for domain insights and analytics
Mangools' main selling point is its user-friendly interface and affordability, making it an excellent choice for SEO beginners.
4 - SpyFu
Price: Starting at $39/mo
SpyFu primary focus is competitor analysis. It provides some of the more traditional features on top of some niche tools marketed toward people that are trying to understand their market better.
Features
- PPC and organic keyword analysis for advertising data
- Competitor rank checking and monitoring for link and keyword data
- Backlink tracking
- Historical data access for up to 15 years
SpyFu's positioning in the market is rather unique. Its use cases are sometimes different than the other alternatives mentioned on this list, but it still is definitely worth checking out.
5 - Morningscore
Price: Starting at $49/mo
Morningscore is another great alternative, albeit slightly more expensive. It has a wide range of features and is generally considered good value by many marketers.
Features:
- Keyword research and rank tracking
- Backlink scanner & building tool based on a global link-score across all domains
- Website SEO health-check and auditing tool
- Deep competitor analysis based on their link tracker data
- SEO project & task management tool for goal tracking
Morningscore is not without its flaws, similar to all other solutions out there. However, its "SEO Missions" based approach is a novel one that provides personalized recommendations for areas of improvement.
Conclusion
While Ahrefs and SEMrush remain best in class tools in the SEO industry, these alternatives offer comparable features at more affordable price points. When choosing a replacement, you should consider your requirements first and foremost. Some of the outlined tools offer features that you may need while others may not.
Remember, the best SEO tool is the one that helps you achieve your SEO goals effectively. So try these out using their free tier plans to see which one fits you best.