Ahrefs vs Majestic vs JSONREPO - which is the best SEO tool?

In this comparison guide we'll help detail the differences between the various SEO tool providers in order to help you figure out which one suits your needs the best. The format is pretty straight forward. We'll provide you with a summary table followed by a short description of each tool and when you should consider using it. So, let's jump right in!

Comparison Table

JSONREPO

Description:

JSONREPO is one of the most affordable SEO tools around. The platform aims to provide its users with comprehensive keyword, backlink, SERPs, and content recommendation tools. Compared to most other vendors, JSONREPO gets its keyword data directly from Google rather than estimating the traffic which tend to result in higher accuracy. Its backlink index is also based on an aggregated composite of multiple other services making it extremely reliable.

Shortcomings:

• No Rank Tracking: JSONREPO does not currently offer rank tracking features which may be a deal breaker for certain users.

• Limited Historical Data: Access to historical data that dates back many years is currently not provided, making historical trend analysis impossible.

• Limited Site Audit Features: The platform currently only offers a limited number of site audit features which certain users may find limiting.

Target Audience:

JSONREPO is aimed at beginners to intermediate-level SEO professionals. It boasts some of the most accurate keyword and backlink data while also implementing a large number of algorithmic options for keyword research and discovery. The platform leverages AI to automate a lof of the tedious work making it perfect for time-sensitive projects.

When Not to Use:

The limited site auditing functionality combined with the lack of historical data makes it a less than ideal fit for larger teams and organizations.

Majestic

Description:

Majestic is an SEO tool that specializes heavily in backlink analysis and site metrics. It provides some of the best tools and APIs when it comes to understanding anything related to a domain or a url. It uses TrustFlow and CitationFlow to as metrics to determine the quality of any domain's backlinks.

Shortcomings:

• Limited SEO Features: Majestic does not offer a full suite of SEO tools. The platform focuses primarily on backlink analysis and site metrics, making it less than ideal for some of the more traditional SEO tasks.

• Limited Keyword Research: Majestic lacks keyword research features, which can be a limitation for users needing this functionality.

• Limited Site Audits: While some site audit features exist, a comprehensive tool is not provided by the platform, which can be a limitation for on-page SEO work.

• No Rank Tracking: Majestic does not provide rank tracking features, which might be necessary for monitoring keyword performance.

Target Audience:

Majestic is best for SEO professionals and businesses that need detailed backlink analysis. Agencies in particular might find it useful as it boasts a powerful API that can be accessed with ease.

When Not to Use:

Majestic might not be the best choice for those needing a full suite of SEO tools. The lack of proper keyword analysis and recommendations, site audits, rank tracking, and whole host of other traditional features makes it not suitable for a large portion of SEO tasks.

Ahrefs

Description:

Ahrefs is a comprehensive suite of SEO tools that excel in various aspects of search engine optimization. It boasts one of the largest backlink indexes on the web. It's most often seen as the "gold standard" that other tools compare themselves to.

Shortcomings:

• Cost: Ahrefs is one of the more expensive SEO tools, making it less accessible to small businesses or individuals on a tight budget.

• Complexity: The wide range of features can be overwhelming for beginners, requiring a significant investment of time before mastering.

• No Free Version: Ahrefs does not offer a free version, only a trial period, which may not be sufficient for some users to fully evaluate its capabilities.

• Data Estimate Limitations: While the tool itself is amazing in many ways, Ahrefs keyword and search data differs greatly from Google's reported numbers for a significant percentage of keywords and search queries.

Target Audience:

Ahrefs is ideal for skilled SEO teams, digital marketers, and businesses looking to enhance their online presence. It is particularly useful for those who need detailed backlink analysis, comprehensive keyword research, and competitor insights.

When Not to Use:

Ahrefs might not be the best choice for very small businesses or individuals on a tight budget or beginners that are merely trying to learn the basics. The complexity and price combined with outdated online tutorials that are spread everywhere by various websites can lead beginners own an unnecessarily costly path.