SpyFu vs Majestic vs JSONREPO - which is the best SEO tool?

In this comparison guide we'll help detail the differences between the various SEO tool providers in order to help you figure out which one suits your needs the best. The format is pretty straight forward. We'll provide you with a summary table followed by a short description of each tool and when you should consider using it. So, let's jump right in!

Comparison Table

JSONREPOMajesticSpyFu About A suite of comprehensive keyword research tools with multi-vendor backlink aggregation systemOne of the oldest and largest backlink data providers in the industryA toolkit supporting wide range of SEO tasks ranging from keyword to PPC & Advertising research Keyword Research Uses Google's index for higher data accuracy 10+ algorithms & SEO trained AIs making it one of the best keyword research tools onlineVery basic functionality that relies on traffic estimatesUses traffic estimates Access to a huge amount of historical data Backlinks Aggregated backlink indexes that combines data from multiple vendors into one single tool **One of the largest backlink indexes that uses TrustFlow and CitationFlow to determine the quality of backlinks **Smaller backlink index than other providers in the space ** SERPs Real-time SERP scraping with DR + PR as well as other search-phrase metricsNoTop 100 SERPs related to any search term Rank Tracking NoNoFully Supported Competitor Analysis Partial Allows for competitor domain lookupsBacklink based competitor research coupled together with interesting charts and data breakdownsAccess to auto competitor finding algorithm along with traditional backlink based competitor analysis Reporting Allows for data exports in JSON or CSV formatCustom domain analysis reportsYes Pricing $10 gives 4000 credits and each credit is 1 keyword lookup Offers subscription or one time payment as options$49/mo$39/mo Free Tier Provides 100 free credits upon signing upFree signup with a 14 day trialNo Pros One of the most affordable and easy to use options in the industry Continous updates based on customer requests Keyword data gathered directly from Google APIs for higher accuracy Access to a feature complete API for developersTrustFlow & Citation Flow for backlink quality assessment Incredibly powerful API available (costs extra) Huge historical backlink datasetsWell designed information overview pages A large selection of tools to choose from Special focus on PPC tools which sets it apart from a lot of the other competitors Cons No rank tracking or access to historical dataA limited toolkit that focuses mostly on backlinksThin backlink index which leads to a lot of gaps in the data for newer websites Best For SEO beginners, professionals or developers looking to integrate with an API for programmatic SEOSEO agencies that are laser focused on backlinks and backlink-buildingSEO beginners, professionals and advertisers

** Backlink size: Cloudflare Bot Scanner

JSONREPO

Description:

JSONREPO is one of the most affordable SEO tools around. The platform aims to provide its users with comprehensive keyword, backlink, SERPs, and content recommendation tools. Compared to most other vendors, JSONREPO gets its keyword data directly from Google rather than estimating the traffic which tend to result in higher accuracy. Its backlink index is also based on an aggregated composite of multiple other services making it extremely reliable.

Shortcomings:

No Rank Tracking: JSONREPO does not currently offer rank tracking features which may be a deal breaker for certain users.
Limited Historical Data: Access to historical data that dates back many years is currently not provided, making historical trend analysis impossible.
Limited Site Audit Features: The platform currently only offers a limited number of site audit features which certain users may find limiting.

Target Audience:

JSONREPO is aimed at beginners to intermediate-level SEO professionals. It boasts some of the most accurate keyword and backlink data while also implementing a large number of algorithmic options for keyword research and discovery. The platform leverages AI to automate a lof of the tedious work making it perfect for time-sensitive projects.

When Not to Use:

The limited site auditing functionality combined with the lack of historical data makes it a less than ideal fit for larger teams and organizations.

Majestic

Description:

Majestic is an SEO tool that specializes heavily in backlink analysis and site metrics. It provides some of the best tools and APIs when it comes to understanding anything related to a domain or a url. It uses TrustFlow and CitationFlow to as metrics to determine the quality of any domain's backlinks.

Shortcomings:

Limited SEO Features: Majestic does not offer a full suite of SEO tools. The platform focuses primarily on backlink analysis and site metrics, making it less than ideal for some of the more traditional SEO tasks.
Limited Keyword Research: Majestic lacks keyword research features, which can be a limitation for users needing this functionality.
Limited Site Audits: While some site audit features exist, a comprehensive tool is not provided by the platform, which can be a limitation for on-page SEO work.
No Rank Tracking: Majestic does not provide rank tracking features, which might be necessary for monitoring keyword performance.

Target Audience:

Majestic is best for SEO professionals and businesses that need detailed backlink analysis. Agencies in particular might find it useful as it boasts a powerful API that can be accessed with ease.

When Not to Use:

Majestic might not be the best choice for those needing a full suite of SEO tools. The lack of proper keyword analysis and recommendations, site audits, rank tracking, and whole host of other traditional features makes it not suitable for a large portion of SEO tasks.

SpyFu

Description:

SpyFu is an SEO tool that focuses on PPC research, ad history, and competitor domain analysis. It is particularly useful for understanding competitors' advertising strategies. The platform boasts a large number of features that's unmatched by most other services.

Shortcomings:

Advertising Focused: While the number of features on offer is rather large, a significant percentage of them are geared toward advertising. If that's what you're after, then SpyFu is probably one of the best options available for you. Otherwise, a different vendor may be a better fit.
Small backlink index: SpyFu lacks detailed backlink analysis features compared to other tools in its price category.
No Site Audits: SpyFu does not offer site audit features, which can be a limitation for comprehensive SEO work.
Historical Data Limitations: While SpyFu offers up to 18 years of ad history, in terms of SEO data, such as keywords or backlinks, it leaves a lot to be desired.

Target Audience:

SpyFu is ideal for businesses and marketers focused on PPC campaigns, ad history, and competitor domain analysis. It is particularly useful for businesses and agencies that are trying to understand their competitors' advertising strategies.

When Not to Use:

SpyFu might not be the best choice for those needing traditional SEO tools, detailed backlink analysis, or site audits.

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