Fashion Keywords - SEO Report [Nov 2024]
Introduction
About
This report was generated with the help of our publicly available SEO Research Automation Tools. You can access these tools and try things out yourself by signing up.
This article contains the top SEO keyword opportunities for the Fashion industry for the month of November 2024.
The fashion industry is an extremely competitive one. Similar to E-commerce, finding untapped generic keyword opportunities is rather difficult considering that brands pay top dollars for Google search placement. It is however possible to find opportunities when relying on adjacent and related terms in order to target less crowded segments.
Industry Trends
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The Fast Fashion market is growing at a steady CAGR of 7.70% from 2022 to 2030. As a whole, the sector is projected to move from $93B in 2022 to $167B by 2030. [1]
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The Circular Fashion market is in a similar situation, growing by a CAGR of 7.8% from 2024 to 2033. It is anticipated to reach ~$14B by 2033. [2]
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Gen Z is showing a stronger preference for social commerce using platforms like Instagram, TikTok, or Facebook for shopping. [3]
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AI loyalty programs and recommendations are introducing a lot of changes to the overall market. Customers are now being enticed in a variety of ways to build and maintain brand connections. [4]
SEO Recommendations
The keywords we recommend were selected by looking at high search volume and low competition entries. The data was extracted using Google's Ads API for the global region. Please keep in mind that this usually means higher volume numbers than other SEO tools might show because Google clusters search terms. For the purposes of this report however, the data is more than sufficient.
Here are our top picks for the best Fashion keyword opportunities:
| Keyword | Vol | Competition |
|---|---|---|
| dress for less near me | 1500000 | Medium |
| vintage clothing stores near me | 246000 | Low |
| consignment shops | 165000 | Low |
| consignment shops near me | 135000 | Low |
| outfit inspiration | 40500 | Low |
| tiktok leggings | 22200 | Low |
| fashion photography | 18100 | Low |
| christmas outfit ideas | 18100 | Low |
| birthday outfit ideas | 14800 | Low |
Note:
Due to the nature of this industry, everything related to SEO and advertising is highly in demand, which makes generic untapped opportunities rather difficult to find. Figuring out a niche and targeting it is at least an order of magnitude better in terms of ROI.
Target Blog Content Ideas
Seasonal Content
- Birthday Princess: 20 Outfit Ideas a Day to Remember
- Holiday Glam: Top Christmas Outfit Ideas for Women This Season
- 10 TikTok Fashion Trends You Need to Know This Season
- TikTok Fashion Challenges That Are Taking the Internet by Storm
- Instagram's Hottest Clothing Influencers You Should Be Following
- Vintage on a Budget: Affordable Ways to Build a Unique Wardrobe
- Prom Dress Inspiration: Steal the Style of Your Favorite Celebrities
pSEO
The seasonality of fashion trends make the industry as a whole exceptionally good for pSEO. Additionally, for pSEO, the best yield seems to come from targeting search phrases in the form: {prefix} word {suffix}.
- clothing store {city}
- {category} clothing store near me --> category can be words like vintage, mens, gym, etc.
- {category} outfits trends {period}
- {event} outfit ideas --> event can be words like concert or birthday
Links
The November 2024 report can be viewed here. More Industry breakdowns from this report:
If you have any questions or feedback, please don't hesitate to reach out to us. We'd love to hear from you!
Regards
// The JSONREPO Team