Travel Keywords - SEO Report [Nov 2024]
Introduction
About
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This article contains the top SEO keyword opportunities for the Travel industry for the month of November 2024.
Travel, and tourism by extension, is a huge market that is very seasonal and purchasing power dependent. It is therefore very difficult to establish global trends without relying on averages and approximations. However, in terms of SEO opportunities, the industry is filled with low hanging fruits that content creators can take advantage of in order to generate traffic.
Industry Trends
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Global tourism will hit $2 trillion in 2024, exceeding pre-pandemic peaks compounding by 6% CAGR between 2024 - 2028. [1]
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Young adults travel more frequently than before but tend to search for deals on tighter budgets. [2]
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Rail transport is the fastest growing category indicating shorter distance and more climate friendly travel arrangements. [3]
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Various sources indicate that AI is playing a big role, especially among the younger generations, in planning and budgeting for travel arrangements. Although research is still sparse, some initial reports indicate that AI planners could play a huge role moving forward across the entire industry. [4]
With some of these numbers in mind, we can start to see that the travel industry in general is doing rather well. Which in turn means that targeting this particular industry with well placed SEO keywords can have a massive impact on the traffic you generate.
SEO Recommendations
The keywords we recommend were selected by looking at high search volume and low competition entries. The data was extracted using Google's Ads API for the global region. Please keep in mind that this usually means higher volume numbers than other SEO tools might show because Google clusters search terms. For the purposes of this report however, the data is more than sufficient.
Here are our top picks for the best travel keyword opportunities:
| Keyword | Vol | competition |
|---|---|---|
| best vacation spots in the us | 33100 | Low |
| best places to visit in Europe | 33100 | Low |
| all inclusive family resorts | 32000 | Low |
| rail travel | 27100 | Medium |
| euro rail pass | 27100 | Medium |
| tropical paradise | 14800 | Low |
| travel hacks | 9900 | Low |
| lake house rentals | 9900 | Low |
| wedding destinations | 5400 | Low |
These keywords are extremely lucrative to target. Even if you were to restrict your target region, and by extension reducing overall search volume, the overall difficulty is not high and will therefore generate a reasonable return on your investment.
Target Blog Content Ideas
Evergreen Content
- 10 Budget Travel Hacks, Tips & Tricks
- Travel Hacks: Saving Money on Transportation, Hotels, and More
- The Ultimate Guide to Train Passes: How to Travel Smart and Save Big
- Exploring Europe with a Train Pass: luxury travel on a budget
- Cheap and Beautiful: The Most Affordable Beach Destinations Globally
- Backpacker's Paradise: The Best Cheap Travel Destinations for Young Travelers
pSEO
- Train tickets from {destination A} to {destination B}
- Visa requirements to {destination} for {nationality}
- Best places to visit in {month/year}
- Best places to visit in {country}
- All inclusive resorts in {country}
- Holiday destination {country}
Links
The November 2024 report can be viewed here. More Industry breakdowns from this report:
If you have any questions or feedback, please don't hesitate to reach out to us. We'd love to hear from you!
Regards
// The JSONREPO Team