Real-Estate Keywords - SEO Report [Nov 2024]

Introduction

About

This report was generated with the help of our publicly available SEO Research Automation Tools. You can access these tools and try things out yourself by signing up.

This article contains the top SEO keyword opportunities for the Real Estate industry for the month of November 2024.

As we were researching various industries to include in our report, we were surprised to learn that real-estate keywords are in rather high demand. Upon digging deeper we noticed that there is a variety of tools, apps, and webpages focused on this particular industry that are leaving a fair bit on the table by not targeting the right keywords. This is why we decided to include this industry in our November report.

This industry is location based first and foremost. It is therefore rather difficult to target a global search audience. The sector as a whole is interest rates sensitive and varies from city to city. But there are common factors that apply across all regions.

Industry Trends

Our trend analysis is going to focus on the US for the most part. However, the same patterns can be seen across all European countries.

AR/VR in real estate is expected to grow to $71.2 billion by 2028, with a CAGR of 23.2% from 2023 to 20283. [1]
Big data is driving a lot of commercial and construction decision-making. Property valuation, market trend analysis, and investment research is almost entirely reliant on high quality big data. [2]
There's a growing trend in mobile app usage for property search, transactions and management. [3]
Fractional ownership is a growing trend in 2024 and is posed to continue to grow over the next 10 years. [4]

For search and SEO in general, the main drivers of traffic are content pieces that are focused on educating home owners in regards to their financing, deal making or legal problem solving. Our research indicates however that there are a lot of under-served areas in this industry that should be targeted moving forward.

SEO Recommendations

The keywords we recommend were selected by looking at high search volume and low competition entries. The data was extracted using Google's Ads API for the global region. Please keep in mind that this usually means higher volume numbers than other SEO tools might show because Google clusters search terms. For the purposes of this report however, the data is more than sufficient.

Here are our top picks for the best real-estate keyword opportunities:

Keyword	Vol	Competition
tiny homes for sale	201000	Medium
interior designer near me	165000	Low
room decor ideas	110000	Medium
foreclosed homes	40500	Low
tiny homes for sale near me	33100	Low
real estate consultant	27100	Low
aesthetic room decor	27100	Low
house ownership	9900	Low
property management services	8100	Medium

Throughout our research we were surprised by 2 types of queries: home improvement and size prefixes. Both of these types of queries had a lot of variations. All of which had very high search volume and relatively low competition. In addition, they are all pSEO viable by targeting the specific city for each search term making them extremely lucrative to focus on for traffic generation.

While most of the content online is focused on the financial and deal flow side of real estate, we believe that the major drivers of traffic are these oddly useful yet under-served queries as they can be tailored and frequently updated to drive repeat visitors.

Target Blog Content Ideas

Evergreen Content

How to Increase Your Home's Value with Simple Improvements
The Top Mistakes to Avoid in Your Home Renovation Project
DIY Interior Design Projects
Interior Design on a Budget: Affordable Decor Ideas
The Top 5 Mistakes Homeowners Make When Filing Property Tax Returns
Designing the Perfect Home Office: Real Estate Tips and Tricks

pSEO

For this industry, like mosts other location based niches, Programmatic SEO (pSEO) is extremely potent. You can simply suffix any high volume search keyword with {city} and you're almost guaranteed to get significantly better ROI than most other pSEO niches. Here are some examples:

real estate consultant {city}
interior designer {city}
property tax calculator {city/state}
{type} homes under ${amount} --> type refers to Mobile, trailer, etc.